To enhance the appeal of our newsstand program, Hudson offers the alternative of a co-branded concept: CNN Newsstands. This initiative leverages Hudson's expertise as the leading news operator in North America and CNN's global leadership in news media.

CNN has strong brand awareness among the millions of travelers who pass through airports each day and pairs the award-winning concept of Hudson News newsstands with the most trusted name in news. CNN Newsstands feature media sections that make shopping in the stores more informative and exciting, combining the immediacy and information of a CNN telecast with the full functionality and convenience of Hudson News.

CNN's unique blend of news, information and feature programming attracts customers into the new stores. Designed to evoke a live TV studio atmosphere, the CNN Newsstand stores provide the traveling public with both the information and merchandise they need in a new, bright and bold manner.

The unique marketing elements that are integral to both the Hudson News and CNN newsstand concepts include:

• Our merchandise selection, merchandising, store designs, and operational strategies all focus on serving the needs of travelers.
• Our merchandising strategies encourage impulse spending and produce some of the highest revenues per enplanement in the industry.
• The primary focus and trademark of our stores is a massive selection of reading materials. Hudson Group provides far more reading materials than the competition.
• Hudson Group stores feature individual titles of regional, national and international magazines. Magazines organized by category create interest. Like categories are merchandised side by side to enhance multiple purchases.
• Our window and marquee displays create customer awareness and interest with new top selling magazines featured each month. Custom designed cabinets and fixtures enhance the presentation of all product lines and improve impulse sales. These colorful, visual displays help capture consumers who would not normally shop at the airport.
• A selection of book titles from our own Hudson Bestseller list. This is created by using data from our own store's sales and placements on The New York Times, USA Today, the Wall Street Journal, Bookscan, Publisher's Weekly, Amazon and many more.
• Plasma screens to enhance and attract customer interest.
• Candies, snacks, magazines, tobacco products, and other sundry products are centrally positioned at custom designed checkout stations to create multiple impulse purchases and maximize movement.
• A comprehensive health and beauty section.
• Bulk-displayed travel accessories such as film, batteries, sunglasses, reading glasses, portable electronics, and stationery items are displayed on custom fixtures at high-traffic locations.
• Souvenirs and apparel are featured and highlight local and regional themes. We price these items competitively to maximize movement within limited space.